I thought this was going to be a duh-files experiment but it’s actually super cool. First off, the technology is mega rad--basically a tiny submarine that travels through your GI tract, not so unlike the 60’s Sci-Fi classic Fantastic Voyage, sadly minus Raquel Welch (though the narrator does have a sultry voice).
The incentive for this project is to try and present unseen and often veiled information about our food system in unexpected ways so that the public is armed with as much information as possible so that they can make informed decisions about their food."
- Food researcher Stefani Bardin
Then there’s what we learn, which is probably better defined as scary and takes junk food vilification to a whole new level. You hear us break down the obvious reasons to steer clear of processed foods based on simple nutrition (lots of sugar, lack of fiber, micro, and phytonutrients, etc). While providing no lack of ammo, it pales in comparison to evaluating chemicals that shouldn’t be in foods in the first place like, um, oil, sand and gas. And we’re not talking about canola and the magical fruit, either, but a full blow Exxon Valdez on the world’s supermarkets.
- The campaign slogan rumored to have cost Darrin Stephen’s his job
Seriously, that’s the coolest finding in this study; showing how oil by-products don’t allow your body to use foods properly. I suppose this wouldn’t be shocking to anyone, really. In fact, it's likely why food company lawyers have made it legal not to divulge petrochemical inclusions in foods as proprietary secrets because, you know, other companies could copy them and cut into their earnings. I'm sure that's because, probably just like you, if I knew motor oil should be in food I’d stop buying all that expensive hoity-toity olive oil and just spritz a little 30 weight on my pasta. Um, yeah.
And now please enjoy our feature presentation!
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